The Importance Of Content In Social Media Marketing
When it comes to social media marketing, content is king! Good quality content has the power to give your brand authority and put your products and services in front of the eyes of potential customers.
Content like blog posts, podcasts, videos, photos, and quizzes are the bedrock of any successful social media campaign. Once created, these pieces can be shared through your social media channels to drive more traffic to your website…(or Youtube channel, course, blog, etc). Do you see how the content creation and social media are connected?
Here are all the reasons why you should create content for social media and how to use your content to boost your online presence and turn your brand into a household name.
- Content gives you authority
The more knowledge you release on your product/service, the more your audience will trust you. If, for example, you are selling a protein powder, you might release blog posts on the benefits of a high-protein diet or videos showing how to incorporate the powder into different recipes. It’s great to share blog posts and videos by others on social media. When you start filling your feed with content that comes from your knowledge base, you are painting your brand and company as an authority and more importantly, showing that you care about the quality and overall impact your product/service has on society at large.
- It helps you express your company’s values
You can post your mission statement on your website, but your customers will never really know what you’re all about unless you show them through content! If your company values transparency and authenticity, you can create content for social media with that sort of attitude. Your brand’s personality will shine through, and your customers will know what you’re about.
- It creates countless opportunities to present your product/service to your customers
When you create content for social media, you are giving your audience the chance to see your product or service from multiple angles. For example, if you own a peanut butter company, you could create a podcast that goes into the history and culture of peanut butter. Your TikTok videos could show unexpected ways to incorporate your products into meals and your blog posts might highlight creative recipes that have peanut butter in them. With every new piece of content, your audience learns more and more about your product and why they need it in their life.
- It expands your audience
The people scrolling TikTok are very different from the people scrolling Pinterest. Not only in age but in lifestyle, personality type, gender, etc.
Great content has the power to completely transform your brand image. It keeps your audience engaged with your product/service, helps you express your brand’s personality and adds variety to your social media feed. We guarantee that when you begin to create content for social media, you will notice that your audience will expand, and your sales will go way up.