To all our fellow social media enthusiasts (and to those who are still learning), it’s time to go for a wild ride with the top social media tips! Consider us your trusty guide to spill the tea with tips for TikTok, Instagram, YouTube, and LinkedIn.
Learn How to Leverage TikTok
Let’s start with TikTok, the app that’s taken the world by storm. First and foremost, if you still need to jump on the TikTok bandwagon, it’s time to do so! TikTok is no longer just a platform for teenagers to dance to the latest pop songs – it’s a hub for all things creative and engaging. This year you’ll want to prioritize video content as much as possible.
Three Quick TikTok Tips:
- Optimize and leverage existing content and use what you have.
- Start small with short, engaging, and informative videos.
- Include your team and get them involved.
- Have fun!
But what’s the top tip for TikTok in 2023? It’s simple – keep it authentic. TikTok users crave genuine content that speaks to them on a personal level. Forget about the overly-produced, highly edited videos – focus on creating content that showcases what your brand truly stands for and makes it accessible. Yes, hop on the latest trends and challenges, but feel free to play with it to make it work for your brand and audience!
Instagram Reels are Game for Video, Too
Now onto Instagram, a social media legend ever-evolved since its inception. If you’re still posting plain old photos on your grid, it’s time to switch things up.
Three Categories to Include for Instagram Reels:
- Educational or Informative – teach your audience something.
- Behind the Scenes – let people in on the day-to-day of your business.
- Humorous and Entertaining – lighten it up, make some industry jokes, or have a dance party.
The top tip for Instagram in 2023 is to get creative and embrace video content in your monthly and quarterly strategies. Can you partner with vendors or other companies? Can you budget an influencer campaign to share your brand or product? Collaborate with other creators to create jaw-dropping content. Create a plan that fits into your budget and mission. Don’t just post any old video – make sure it’s visually appealing and tells a story. Capture your viewer as quickly as possible. While you don’t want to overedit, it is important to use creative editing techniques or a catchy soundtrack to capture your audience’s attention. Reels from 15 seconds to 3 minutes can make an immediate impact and are taking over the ‘gram. Stay in the game!
Don’t Forget LinkedIn
Last, but not least, we have LinkedIn, the platform that social media enthusiasts often overlook. In 2023, LinkedIn will be more important than ever, especially for professionals and thought-leaders in their industry. One of the biggest trends for social media this year is transparency, missions and values, and authenticity within a brand. Users follow brands themselves and those behind them, making LinkedIn a platform of importance.
Start with these 3 Tips for LinkedIn:
- Update your profile picture.
- Add a headline that stands out.
- Grow your network.
So that makes the top tip for LinkedIn in 2023 to optimize your profile for search — both for your business and personal accounts. Use keywords relevant to your industry, fill out all profile sections, and showcase services, offers, achievements, and experience. Remember to engage with other users. Actively comment, like, and share posts daily. Plan to include relevant articles on your feed to create more engagement once or twice a week.
There you have it – the top social media tips in 2023! Remember, whether you’re on TikTok, Instagram, or LinkedIn, the key is to stay authentic, think outside the box with creativity, and engage with your audience.
It can be overwhelming to know what all that entails. Let our team help you develop a plan that envelops the top tips so you can evolve with the platforms and not get left behind.
