The Best Marketing Stunts of the Last Decade (And What We Can Learn From Them)
Marketing isn’t just about running ads anymore. The best brands know that to stand out, they need to do something unexpected, bold, and sometimes even outrageous. Over the last decade, some companies have pulled off stunts so effective that they got millions of people talking—without spending millions of dollars on traditional ads. Some were pure […]
Why Brands Are Using Real People Instead of Actors in Ads (And Why It Works)
Advertising has changed. Not too long ago, brands relied on polished actors, staged sets, and scripted lines to sell their products. Everything was perfectly curated—from the way a burger was stacked to the spotless countertops in a detergent ad. But today? Consumers see right through it. They don’t want a flawless sales pitch—they want realness. […]
Guerrilla Marketing 101: How to Capture Attention in Unexpected Places
Marketing today is like background noise—constant, repetitive, and easy to ignore. Everywhere you look, there’s another ad pushing a product, another influencer hyping up a brand, another company trying too hard to sound relatable. Most of it? Instantly forgettable. But every now and then, something stands out. It could be a strange red balloon tied […]
Why Thinking Outside the Box Gets People Talking
Picture this: You’re scrolling through social media, bombarded with the usual ads. Another discount sale. Another influencer raving about a product. Another brand trying way too hard to sound relatable. Then, something different pops up. Maybe it’s a brand telling you not to buy their product. Or a company responding to a complaint with humor […]
What Happens When Businesses Ignore Key Demographics
Marketing isn’t just about making noise—it’s about making connections. When businesses ignore entire demographics, they don’t just miss an opportunity. They lose trust, revenue, and, in many cases, their competitive edge. Consumers today expect more from brands. They want to see themselves reflected in advertising, product offerings, and corporate messaging. When that doesn’t happen, they […]
CASE STUDY FOR CATAPULT
Why Representation Hits Harder Than You Think
Marketing isn’t just about selling a product—it shapes culture. The images, messages, and stories we see every day send powerful signals about who matters. When brands exclude certain groups, the message is clear: “You’re not part of this.” On the other hand, when people see themselves represented accurately, it validates their place in society. It […]
Breaking the One-Size-Fits-All Approach in Marketing
You walk into a store looking for something specific, but nothing feels like it was made for you. The messaging on the signs doesn’t speak to your needs, the products seem out of touch with your lifestyle, and the advertisements feel like they were designed for someone else entirely. Frustrating, right? This is what happens […]
Who Are We Missing? Overlooked Communities with Big Impact
Think about the last commercial you watched or the billboard you passed. Did it really speak to everyone—or just a narrow slice of the population? Too often, marketing campaigns focus on familiar, broad-stroke audiences while leaving others out of the picture. And that’s not just a missed opportunity for inclusivity—it’s also a missed business opportunity. […]
CASE STUDY FOR VICTORY PARK
