Is Your Agency Making You Do the Social Media Work?

Problem:

“I have to give my current social media agency everything. I almost feel like I should just do it myself.”

You hired a social media agency to take the load off your shoulders, but somehow you’re still the one coming up with ideas, writing captions, and giving constant feedback. It feels like you’re paying for work you’re doing yourself. That’s not how it’s supposed to be.

Feeling Like You’re Doing All the Work with Your Social Media Agency? We Get It.

1. Lack of Proactive Strategy:

Some agencies wait for you to tell them what to post instead of actively planning and strategizing.

2. Poor Understanding of Your Brand:

If they don’t get your brand voice and values, they’ll constantly need your input to get it right.

3. Minimal Industry Research:

Without staying on top of trends, they end up relying on you for direction and ideas.

4. Lack of Client Participation:

Social media works best when there’s collaboration. But it shouldn’t be difficult. Some agencies make it complicated to share content, which slows down the process and makes it feel like more work for you.

Solution:

How The it Crowd Can Help: We Take the Lead, So You Don’t Have To

At The it Crowd, we believe that social media should be seamless and stress-free. We take charge of your social media strategy while making it easy for you to participate—without feeling like you’re doing all the work.

1. We Get to Know Your Brand Inside Out

We believe social media should sound like you—not like a robot or a copy-and-paste template. That’s why we spend time truly understanding your brand, your voice, and your audience before we ever start creating content.

Here’s How We Do It:

We Listen: We learn about your brand story, your goals, and the messages you want to send.
We Study Your Audience: Who they are, what they care about, and how to connect with them.
We Build a Brand Voice Guide: To ensure every post sounds like it came from you, not a generic agency.
We Make It Easy to Collaborate: Whether it’s through text, Google Messages, Teams, or simply uploading pictures, we adapt to whatever is easiest for you. No complicated systems—just simple, effective communication.

2. Tactical Social Media Planning: Our Proven Step-by-Step Process

We don’t wing it. Our social media strategy is tactical, strategic, and backed by a proven step-by-step process designed to maximize engagement and results.

Our Approach:

Social Media Audit: We start by analyzing your current social media presence—what’s working, what’s not, and where the opportunities are.
Establishing Social Media Pillars: We determine the core themes that align with your brand, business, products, or services. These pillars provide consistency while keeping the content fresh and engaging.
Monthly Themes: We choose monthly themes that go beyond familiar concepts. We focus on:
- Unanticipated Issues: Highlighting topics your audience didn’t know they needed to think about.
- Underestimated Impact: Bringing attention to the hidden benefits or consequences of relevant topics.
- Industry Benchmarking: Showing where your brand stands compared to competitors.
- Unknown Facts: Sharing interesting insights that surprise and educate your audience.
Content Calendar Development: We create monthly or bi-weekly content calendars with detailed post ideas, captions, and visuals. This keeps messaging consistent, strategic, and aligned with your business goals.

Want to See How We Do It?

Download Our Sample Social Media Campaign and get an inside look at our strategic approach to social media. This is the same template we use to ensure every post has a purpose and a plan.

3. Proactive Content Planning

You shouldn’t have to chase your agency for ideas. At The it Crowd, we believe in taking initiative. We plan content calendars in advance, so you’re always in the loop but never the one scrambling for ideas.

What You Can Expect:

Monthly or Bi-Weekly Content Calendars: With detailed post ideas, captions, and visuals.
Strategic Content: That aligns with your business goals—whether it’s building brand awareness, driving traffic, or increasing engagement.
Flexible Schedules: That allow room for timely, relevant posts without last-minute chaos.

4. We Bring the Ideas (and the Results)

If you’re tired of always being the one to come up with new ideas, we’ve got you. At The it Crowd, creativity is part of our DNA. We keep your social media fresh and engaging with a constant stream of content ideas that are aligned with current trends and your brand’s message.

How We Make It Happen:

Regular Brainstorming Sessions: Where we generate creative concepts tailored to your audience.
Trend Tracking: To ensure your brand stays relevant and up-to-date on what’s happening in your industry.
Performance Reviews: To see what’s working and where we can improve, so we’re always learning and growing with you.
Ideas Section in ClickUp: We keep a running list of new ideas, inspirations, and trends we’d like to emulate. We regularly bring these ideas up during our meetings, so you’re always getting fresh perspectives and creative solutions.

The Bottom Line

You shouldn’t feel like you’re doing the work of your social media agency. At The it Crowd, we take the reins so you can focus on running your business.

We bring the ideas, handle the details, and keep your brand consistent and engaging—without needing you to micromanage every post.

No hassle, no stress, just real solutions that save you time and energy. If you’re ready to stop feeling like you’re doing all the work, let’s talk.