fbpx

THE CHALLENGE

The Generational Group Dallas Jingle Bell Run, a beloved Dallas tradition for over 20 years, required a comprehensive event management solution to ensure its continued success and growth.

APPROACH

1. Discovery and Analysis

– Conducted thorough analysis of past event data and attendee feedback

– Identified areas for improvement and opportunities for revenue growth

2. Strategy & Development

– Developed a comprehensive event plan encompassing logistics, marketing, and sponsorship acquisition

– Formulated targeted strategies to drive ticket sales and enhance participant engagement

RESULTS

– Achieved a 240% year-over-year lift in sponsorship revenue, totaling $75k

– Generated $113k in ticket sales, marking a significant increase from previous years

– Increased event attendance from 3k to 5k, surpassing expectations and solidifying the event’s popularity

CASE STUDY FOR DALLAS JINGLE BELL RUN

Discover how we enhanced the Dallas Jingle Bell Run, a festive and long-standing community event. Our focus was on strategic improvements in event planning and execution to increase sponsorship, sales, and overall attendance, ensuring another successful year for this cherished local tradition.

Download the full Case Study

ABOUT THE PROJECT

Client Name: Dallas Jingle Bell Run
Industry: Event Management
Project Duration: Project-Based
Services Provided: Event Planning, Sponsorship Acquisition, Social Media Management, Logistics Coordination

THE OBJECTIVES

Objective 1. Execute a seamless event from start to finish

Objective 2. Increase sponsorship revenue and ticket sales

Objective 3. Enhance attendee experience and engagement

IMPLEMENTATION

Event Planning and Logistics

– Oversaw all aspects of event planning, from securing permits to ordering event materials

– Coordinated logistics including course design, traffic management, and post-race festivities

Sponsorship Acquisition

– Successfully raised $75k in sponsorships through strategic outreach and negotiations

– Cultivated relationships with sponsors to ensure alignment with event goals and maximize value

Social Media Management

– Managed and curated content across all social platforms to build excitement and drive attendance

– Implemented engagement strategies to foster community involvement and interaction

CASE STUDY FOR DALLAS JINGLE BELL RUN

Discover how we enhanced the Dallas Jingle Bell Run, a festive and long-standing community event. Our focus was on strategic improvements in event planning and execution to increase sponsorship, sales, and overall attendance, ensuring another successful year for this cherished local tradition.

Download the full Case Study

ABOUT THE PROJECT

Client Name: Dallas Jingle Bell Run
Industry: Event Management
Project Duration: Project-Based
Services Provided: Event Planning, Sponsorship Acquisition, Social Media Management, Logistics Coordination

THE CHALLENGE

The Generational Group Dallas Jingle Bell Run, a beloved Dallas tradition for over 20 years, required a comprehensive event management solution to ensure its continued success and growth.

THE OBJECTIVES

Objective 1. Execute a seamless event from start to finish

Objective 2. Increase sponsorship revenue and ticket sales

Objective 3. Enhance attendee experience and engagement

APPROACH

1. Discovery and Analysis

– Conducted thorough analysis of past event data and attendee feedback

– Identified areas for improvement and opportunities for revenue growth

2. Strategy & Development

– Developed a comprehensive event plan encompassing logistics, marketing, and sponsorship acquisition

– Formulated targeted strategies to drive ticket sales and enhance participant engagement

IMPLEMENTATION

Event Planning and Logistics

– Oversaw all aspects of event planning, from securing permits to ordering event materials

– Coordinated logistics including course design, traffic management, and post-race festivities

Sponsorship Acquisition

– Successfully raised $75k in sponsorships through strategic outreach and negotiations

– Cultivated relationships with sponsors to ensure alignment with event goals and maximize value

Social Media Management

– Managed and curated content across all social platforms to build excitement and drive attendance

– Implemented engagement strategies to foster community involvement and interaction

RESULTS

– Achieved a 240% year-over-year lift in sponsorship revenue, totaling $75k

– Generated $113k in ticket sales, marking a significant increase from previous years

– Increased event attendance from 3k to 5k, surpassing expectations and solidifying the event’s popularity

CONNECT WITH US

Hit the button below because we are ready to collaborate and help your business grow!

SEND MESSAGE