The Generational Group Dallas Jingle Bell Run, a beloved Dallas tradition for over 20 years, required a comprehensive event management solution to ensure its continued success and growth.
1. Discovery and Analysis
– Conducted thorough analysis of past event data and attendee feedback
– Identified areas for improvement and opportunities for revenue growth
2. Strategy & Development
– Developed a comprehensive event plan encompassing logistics, marketing, and sponsorship acquisition
– Formulated targeted strategies to drive ticket sales and enhance participant engagement
– Achieved a 240% year-over-year lift in sponsorship revenue, totaling $75k
– Generated $113k in ticket sales, marking a significant increase from previous years
– Increased event attendance from 3k to 5k, surpassing expectations and solidifying the event’s popularity
Discover how we enhanced the Dallas Jingle Bell Run, a festive and long-standing community event. Our focus was on strategic improvements in event planning and execution to increase sponsorship, sales, and overall attendance, ensuring another successful year for this cherished local tradition.
Client Name: Dallas Jingle Bell Run
Industry: Event Management
Project Duration: Project-Based
Services Provided: Event Planning, Sponsorship Acquisition, Social Media Management, Logistics Coordination
Objective 1. Execute a seamless event from start to finish
Objective 2. Increase sponsorship revenue and ticket sales
Objective 3. Enhance attendee experience and engagement
Event Planning and Logistics
– Oversaw all aspects of event planning, from securing permits to ordering event materials
– Coordinated logistics including course design, traffic management, and post-race festivities
Sponsorship Acquisition
– Successfully raised $75k in sponsorships through strategic outreach and negotiations
– Cultivated relationships with sponsors to ensure alignment with event goals and maximize value
Social Media Management
– Managed and curated content across all social platforms to build excitement and drive attendance
– Implemented engagement strategies to foster community involvement and interaction
Discover how we enhanced the Dallas Jingle Bell Run, a festive and long-standing community event. Our focus was on strategic improvements in event planning and execution to increase sponsorship, sales, and overall attendance, ensuring another successful year for this cherished local tradition.
Download the full Case Study
Client Name: Dallas Jingle Bell Run
Industry: Event Management
Project Duration: Project-Based
Services Provided: Event Planning, Sponsorship Acquisition, Social Media Management, Logistics Coordination
The Generational Group Dallas Jingle Bell Run, a beloved Dallas tradition for over 20 years, required a comprehensive event management solution to ensure its continued success and growth.
Objective 1. Execute a seamless event from start to finish
Objective 2. Increase sponsorship revenue and ticket sales
Objective 3. Enhance attendee experience and engagement
1. Discovery and Analysis
– Conducted thorough analysis of past event data and attendee feedback
– Identified areas for improvement and opportunities for revenue growth
2. Strategy & Development
– Developed a comprehensive event plan encompassing logistics, marketing, and sponsorship acquisition
– Formulated targeted strategies to drive ticket sales and enhance participant engagement
Event Planning and Logistics
– Oversaw all aspects of event planning, from securing permits to ordering event materials
– Coordinated logistics including course design, traffic management, and post-race festivities
Sponsorship Acquisition
– Successfully raised $75k in sponsorships through strategic outreach and negotiations
– Cultivated relationships with sponsors to ensure alignment with event goals and maximize value
Social Media Management
– Managed and curated content across all social platforms to build excitement and drive attendance
– Implemented engagement strategies to foster community involvement and interaction
– Achieved a 240% year-over-year lift in sponsorship revenue, totaling $75k
– Generated $113k in ticket sales, marking a significant increase from previous years
– Increased event attendance from 3k to 5k, surpassing expectations and solidifying the event’s popularity
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