1. Creative Services
Implementation Details: Collaborated with The it Crowd team to develop creative content, including new blog posts and engaging homepage designs.
Challenges and Solutions: Addressed the need for fresh and relevant content by regularly brainstorming new ideas and keeping up with industry trends.
2. Website Edits
Implementation Details: Implemented a new blog, redesigned the homepage for better engagement, optimized the check-out process, and installed a heatmap to monitor website traffic.
Challenges and Solutions: Simplified the user experience to facilitate easier navigation and sales capture, leading to a more user-friendly website.
3. Social Media Management
Implementation Details: Created social media templates, provided weekly trend reports, and recommended strategies to revamp social media for higher engagement. Collaborated with The it Crowd team to track and analyze social media performance.
Challenges and Solutions: Ensured consistent and engaging social media presence by developing templates and monitoring trends to keep the content fresh and relevant.
4. Marketing Strategy
Implementation Details: Acted as a strategic sounding board for the CEO, developing monthly, quarterly, and yearly marketing plans.
Challenges and Solutions: Provided strategic insights and recommendations, helping the CEO make informed decisions about marketing initiatives.