The Evolution of Social Media

Social media has dominated much of the marketing world today. It’s given businesses and entrepreneurs the opportunity to reach greater audiences and connect with their customers more than ever before. While social media is an accepted part of everyday life today, its rise to normalcy only occurred in recent years. What started as a social networking platform for individuals to share their lives has transformed in numerous ways. It has become a necessary component of growing and maintaining a successful business.

June 30th is #SocialMediaDay. To celebrate, we’re taking a look back at how social media and all of its musings have evolved over the years.

A Brief History

You might be surprised to find out that social media dates back to long before the internet ever existed. In fact, digital communication can be dated all the way back to 1844 (or even earlier) when the telegraph machine was invented. We as humans have always found ways to communicate, and the rise of technology has paved the way for us to do so from anywhere in the world. The introduction of the World Wide Web sped up the digital communication process, making social media available to everyday citizens through email, online forums, real-time online chatting, and more. Swiftly advancing technology then led us to the world of modern-day social networking with platforms like Myspace, then Facebook, Instagram, Snapchat, and now TikTok, among others.

Social media timeline

Using Social Media Today

In the past few years, social media has become more evolved than ever, connecting us instantly and effortlessly to people from every corner of the world. Now, social media is far beyond being only for individual content and networking. It’s become an increasingly essential part of brands’ marketing strategies. It has given small businesses and corporations alike a chance to connect with their audience authentically and grow their customer base exponentially. With the implementation of influencer marketing, social media ads, and acquisition marketing, along with user-generated content, businesses can use social media platforms to skyrocket their sales and customer loyalty in a multitude of ways. And that’s where we come in! We know that the world of social media can be intimidating. At The It Crowd, we take the worry off your hands by running your social media accounts for you. Contact us to learn more about how we can help.

What Does the Future Hold?

Social media is still a controversial topic today, as there are both benefits and negatives to using daily networking online. However, it’s safe to say that social media isn’t going anywhere anytime soon. Therefore, it is imperative for brands to jump on board sooner than later. Social media has even begun providing measurement tools that give marketing experts access to valuable data and analytics about their followers’ demographics, buying habits, and more. We can expect to see this availability increase over time, providing means for accurately targeted ads. Social media marketing is an ever-growing industry, and it’s time to use it to its fullest potential.

Is your business active on social media? If not, contact us today and learn how we can help you monetize your Instagram, Facebook, and other social platforms.