The it Crowd partnered with Workplace Solutions to modernize their marketing presence through social media management, email campaigns, sales collateral, branding standards, and local search optimization. By combining strategic messaging, creative design, and performance tracking, we helped strengthen brand consistency, increase visibility, and better support their sales efforts across multiple markets.
Client Name: Workplace Solutions
Industry: Commercial Furniture & Architectural Interiors
Project Duration: August 2019 – January 2020
Services Provided: Social Media Management, Email Campaigns, Sales Collateral Design, Branding Guide Development, Google Business Optimization, and Click Tracking & Monthly Analytics
1. Discovery and Analysis
We kicked off with a deep look into their current marketing assets and audience behavior. This included website traffic patterns, content performance, and a pulse check on their social and Google Business listings.
What we found:
– Brand visuals needed unifying
– Each location had different levels of online visibility
– Content felt more transactional than human
2. Strategy Development
From there, we built a full plan that connected the dots—tightening brand consistency while leaving room for each location to shine. Our focus? Make WPS feel modern, organized, and easy to engage with online.
We paired design upgrades with clear messaging, and backed it all with real-time tracking to measure progress and tweak as needed.
1. Google Business visibility boosted across all locations:
– Dallas: 5,416 views
– Austin: 1,395 views
– Houston: 3,061 views
2. Email open rates reached 24%, exceeding the industry average (22.5%)
3. Brand assets like the Sales Booklet and social templates empowered the internal team to stay consistent
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Workplace Solutions had built a strong reputation in the commercial interiors space, but their digital presence wasn’t keeping up. Their messaging, visuals, and online engagement needed a serious refresh—something that matched the level of service they were already known for offline. They weren’t looking for fluff. They needed a marketing partner who understood how to make complex services feel approachable, clear, and most of all—relevant.
Objective 1: Modernize their brand presence across digital channels
Objective 2: Increase visibility and engagement in local markets (Dallas, Austin, and Houston)
Objective 3: Support sales teams with polished, on-brand marketing materials
Social Media Management
– We built a monthly social plan across Facebook, LinkedIn, and Instagram with 12 platform-specific posts per month.
– Content included product spotlights, culture pieces, and project features.
– Geo-targeted efforts helped boost each city’s local engagement.
Challenge: Finding the right balance between design inspiration and service education.
Solution: We combined project visuals with captions that made the “what” and “why” easy to understand—no furniture jargon required.
Email Campaigns
– Developed and sent branded newsletters highlighting WPS’s offerings and culture.
– Optimized content and subject lines to boost open rates.
Challenge: Click-through rates were lower than industry benchmarks.
Solution: Refined CTA placement and cut down on length to make emails more scannable.
Sales Collateral & Branding
– Designed a custom Sales Booklet showcasing products and services.
– Created a new branding guide to streamline future content across departments.
Challenge: Bringing a clean, modern look without losing the legacy of the brand.
Solution: Introduced a sleek visual style with a flexible layout system for all departments to use.
Google Business Optimization
– Audited and optimized listings for Dallas, Austin, and Houston.
– Focused on keyword relevance, accurate contact info, and location-specific content.
Challenge: Inconsistent updates and unclear service descriptions.
Solution: We cleaned up the listings and made sure each office had tailored updates, driving stronger local engagement.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Download the Full Case Study
The it Crowd partnered with Workplace Solutions to modernize their marketing presence through social media management, email campaigns, sales collateral, branding standards, and local search optimization. By combining strategic messaging, creative design, and performance tracking, we helped strengthen brand consistency, increase visibility, and better support their sales efforts across multiple markets.
Workplace Solutions had built a strong reputation in the commercial interiors space, but their digital presence wasn’t keeping up. Their messaging, visuals, and online engagement needed a serious refresh—something that matched the level of service they were already known for offline. They weren’t looking for fluff. They needed a marketing partner who understood how to make complex services feel approachable, clear, and most of all—relevant.
Client Name: Workplace Solutions
Industry: Commercial Furniture & Architectural Interiors
Project Duration: August 2019 – January 2020
Services Provided: Social Media Management, Email Campaigns, Sales Collateral Design, Branding Guide Development, Google Business Optimization, and Click Tracking & Monthly Analytics
Objective 1: Modernize their brand presence across digital channels
Objective 2: Increase visibility and engagement in local markets (Dallas, Austin, and Houston)
Objective 3: Support sales teams with polished, on-brand marketing materials
1. Discovery and Analysis
We kicked off with a deep look into their current marketing assets and audience behavior. This included website traffic patterns, content performance, and a pulse check on their social and Google Business listings.
What we found:
– Brand visuals needed unifying
– Each location had different levels of online visibility
– Content felt more transactional than human
2. Strategy Development
From there, we built a full plan that connected the dots—tightening brand consistency while leaving room for each location to shine. Our focus? Make WPS feel modern, organized, and easy to engage with online.
We paired design upgrades with clear messaging, and backed it all with real-time tracking to measure progress and tweak as needed.
Social Media Management
– We built a monthly social plan across Facebook, LinkedIn, and Instagram with 12 platform-specific posts per month.
– Content included product spotlights, culture pieces, and project features.
– Geo-targeted efforts helped boost each city’s local engagement.
Challenge: Finding the right balance between design inspiration and service education.
Solution: We combined project visuals with captions that made the “what” and “why” easy to understand—no furniture jargon required.
Email Campaigns
– Developed and sent branded newsletters highlighting WPS’s offerings and culture.
– Optimized content and subject lines to boost open rates.
Challenge: Click-through rates were lower than industry benchmarks.
Solution: Refined CTA placement and cut down on length to make emails more scannable.
Sales Collateral & Branding
– Designed a custom Sales Booklet showcasing products and services.
– Created a new branding guide to streamline future content across departments.
Challenge: Bringing a clean, modern look without losing the legacy of the brand.
Solution: Introduced a sleek visual style with a flexible layout system for all departments to use.
Google Business Optimization
– Audited and optimized listings for Dallas, Austin, and Houston.
– Focused on keyword relevance, accurate contact info, and location-specific content.
Challenge: Inconsistent updates and unclear service descriptions.
Solution: We cleaned up the listings and made sure each office had tailored updates, driving stronger local engagement.
1. Google Business visibility boosted across all locations:
– Dallas: 5,416 views
– Austin: 1,395 views
– Houston: 3,061 views
2. Email open rates reached 24%, exceeding the industry average (22.5%)
3. Brand assets like the Sales Booklet and social templates empowered the internal team to stay consistent
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