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Starting Q3 Off on the Right Foot

Starting Q3 Off on the Right Foot

Does your company have a quarterly retreat? The It Crowd does, and here’s why- The It Crowd implemented EOS in 2018 after our founder, Lindsey, read the book Traction. This book and program completely changed the trajectory of The It Crowd. The EOS program has allowed our company to address and improve issues, set goals […]

What is the Heart Behind it?

THE HEART BEHIND IT

“I WAS AN ENTREPRENEUR BEFORE I EVEN KNEW HOW TO PRONOUNCE THE WORD.”  LINDSEY HARRISON, FOUNDER & CEO OF THE IT CROWD MARKETING    If you’re familiar with the history of The It Crowd, then you know that a passion for building businesses and empowering leaders is at the foundation of who we are. We […]

Don’t Sleep on TikTok

Tiktok Marketing Ideas

Don’t you hate that “when did I get so old feeling” you have when you hear someone younger reference a phrase that you have no idea what it is? Before 2020, that was likely your reaction when you heard the term TikTok. Maybe you knew it was an app but didn’t understand what it was. […]

Boba Milk Tea and Doing Some Good

2020 Wrap Up – Part 4!

In my time at The It Crowd Marketing, I have learned a lot about its unique work culture. My dog, Bear, can come to the office with me (when we’re back to normal), everyone LOVES and runs on caffeine, and we tend to lean on the competitive side (in a good way). Team health challenges […]

Community Impact: Knob & Key Collaborates with Venture for Positive Change

GIVING BACK TO THE COMMUNITY

At The It Crowd, we’re passionate about giving back to the community and doing the right thing by being intentional with how we use our resources. That’s why we launched our “Doing Good” initiative. As a part of the initiative, our team chooses a new non-profit or volunteer opportunity to support each month. In February, […]

Navigating Retail Marketing During a Pandemic

NAVIGATING RETAIL MARKETING

You don’t have to have a marketing degree to know that the world of retail looked a little different last year. Companies scrambled to make changes to their businesses in order to stay afloat. Navigating retail marketing during a pandemic isn’t easy for everyone. Most cross over into territories they never planned for as part […]

Embracing Our “New Normal”

Embracing Our “New Normal”

And when I thought all we had to work through was COVID….oh how I was wrong! The year 2020 has had all kinds of challenges to overcome. I have to admit, there are some days I still wake up and wonder which direction to turn – but I know there are so many people who rely […]

2020 Wrap Up – Part 4!

Digital Marketing Ideas

The end of 2020 is here! And while there are so many of us, including me, that say GOOD RIDDANCE to this year – I am also immensely thankful for the past 365 +/- days. Let me tell you why…. • Mission, Vision, and Company Core Values – that we actually follow! • Weekly reported KPIs that all go back to our Mission, […]

2020 Wrap-Up – Part 3!

Digital Marketing Ideas

Ok –  I have a question for you now…. what are you doing about Work From Home? Currently, we are taking this in a few week’s time chunks, and re-assessing at the end of each of those chunks.  It feels so informal and like we should have some sort of policy in place.  What are you doing? […]

2020 Wrap-Up – Part 2!

Embracing Our “New Normal”

Pumpkin scones and lattes are long gone, Christmas lights are starting to twinkle, and as business owners….our accountants are buttoning up the books and our tax professionals are starting to touch base if they have not already. It truly is the best time of the year. But with all the signs pointing to the end of […]