The Definitive Guide to Effective Branding: Do’s, Don’ts, and Strategies
Today we’re setting out on a journey to learn about the world of branding! There is a lot to learn, but we’re going to start with the basics, then dive into some of the most valuable tips. Here at The It Crowd, building brands is one of the aspects we enjoy most in our day […]
The Do’s and Don’ts of Social Media (2023 Edition)
Social media platforms have evolved to more than just posting your daily updates. Instagram, Facebook, and even TikTok now provide a multitude of resources. Businesses and individuals have taken to social media to sell, grow, and build their brand. While it is seen as a required part of marketing strategies, social media is still a […]
Goals and Importance of Market Research
If you have business goals in mind such as opening up more locations, securing funding, or changing your brand identity, you may want to consider doing some market research. This will ensure that you’re making business decisions with as much knowledge as possible. Market research comes in many forms — online through questionnaires and surveys, […]
Seasonal Strategy Tips for Holiday Marketing
Everyone knows that the holidays can be overwhelming, especially those who work in marketing! As holiday fever creeps into the minds of buyers, it’s always a good idea to review what has worked for you in the past and what your strategy is for the upcoming season. Use these tricks to help spice up your […]
Reviving Relevance: The Resurgence of Print Marketing in 2022
If you’re a small business looking to reach more customers through marketing, the first area you would probably choose to focus on is digital marketing. So social media, videos, blogs, basically anything you would find on the internet. It makes sense to put all of your focus on digital marketing in the beginning, I mean, […]
Caption This! Enhance Your Instagram Engagement with Captions
Previously, we have discussed how the success of your Instagram campaign relies on your feed’s engagement levels. It is no secret that a lot of what drives engagement is the photo or video itself but you also have a chance to drive up engagement levels with a clever caption. Let’s walk through the elements of […]
Is Influencer Marketing Still Relevant?
We’ve all seen influencers posing for the camera with their favorite products or Youtube creators reviewing makeup products, power tools, kitchen appliances, and yes, even cars! This type of marketing has technically been around since 2006 when bloggers would get paid by companies to write blog posts on their product/service. There was some criticism, in […]
Experimental and Event Marketing – Why The Busy Bee Is So important
It feels like 99% of marketing is done online these days. Although social posts, articles and videos are hugely important in reaching your audience, live events and experiences can be equally as impactful. First of all, what is experiential marketing? Experiential marketing is a marketing tactic where a business will create a live, hands-on experience, […]
How To Make A Great Impression On The Web: Tips For Building A Better Website
If you own a business, chances are you have put at least some effort into establishing and growing your online presence. Aside from social media, the website is the most important part of your online marketing campaign. Consider your website to be an online storefront. This is where you will attract the attention of potential […]
How To Start A Business: A Practical Guide
It feels like everyone is starting their own business these days. You may have thought of it a few times over the years, and now, you’re seriously considering it. Having your own business could mean flexibility, freedom, and fulfilling your purpose. It could also mean a huge life change, unexpected debt, and working long hours. […]
