MPACT Financial faced a unique challenge as its eight partners had varying visions for the company’s branding, website, and messaging. This diversity of opinions risked creating a disjointed brand identity and could potentially delay the development process.
1. Discovery and Analysis
– Initiated a system to gather initial ideas from each partner, ensuring all voices were heard.
– Established a single point of contact for efficient communication and streamlined day-to-day operations.
2. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
3. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
4. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
Unified Brand identity
– Successfully merged diverse partner visions into a cohesive brand identity, which was well-received internally and externally, enhancing overall company cohesion and market presentation.
Enhanced Digital Presence
– The new website, coupled with active social media engagement and regular blog updates, significantly increased online visibility and client engagement.
Streamlined Communication and Feedback
– The established communication protocols and feedback mechanisms ensured smooth project progress and partner satisfaction throughout the process.
Client Name: MPACT Financial
Industry: Financial Services
Project Duration: April 2021 – October 2021
Services Provided: New Website, New Messaging, Compliance Adherence, Social Media Setup, Blog Setup, Email Campaign Setup
Objective 1. Consolidate the diverse opinions of all partners into a cohesive brand strategy.
Objective 2. Develop a new website and messaging that reflects the unified brand vision.
Objective 3. Implement compliant and effective digital marketing tools.
Website and Messaging Development
– Collaboratively designed a new website that balanced the preferences of all partners while maintaining user engagement and compliance with financial regulations.
– Crafted new messaging that unified the brand’s voice, ensuring it resonated with its target clientele and adhered to industry standards.
Digital Marketing Setup
– Set up a structured social media presence tailored to reach and engage their specific audience effectively.
– Launched a blog to provide valuable content and establish thought leadership in the financial sector.
– Implemented an email marketing campaign to nurture leads and maintain ongoing client engagement.
Client Name: MPACT Financial
Industry: Financial Services
Project Duration: April 2021 – October 2021
Services Provided: New Website, New Messaging, Compliance Adherence, Social Media Setup, Blog Setup, Email Campaign Setup
MPACT Financial faced a unique challenge as its eight partners had varying visions for the company’s branding, website, and messaging. This diversity of opinions risked creating a disjointed brand identity and could potentially delay the development process.
Objective 1. Consolidate the diverse opinions of all partners into a cohesive brand strategy.
Objective 2. Develop a new website and messaging that reflects the unified brand vision.
Objective 3. Implement compliant and effective digital marketing tools.
1. Discovery and Analysis
– Initiated a system to gather initial ideas from each partner, ensuring all voices were heard.
– Established a single point of contact for efficient communication and streamlined day-to-day operations.
2. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
3. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
4. Strategy & Development
– Facilitated a feedback program that allowed partners to constructively contribute throughout the branding and development process.
– Developed a unified messaging strategy and a compliant, user-friendly website aligned with the financial industry’s standards.
Website and Messaging Development
– Collaboratively designed a new website that balanced the preferences of all partners while maintaining user engagement and compliance with financial regulations.
– Crafted new messaging that unified the brand’s voice, ensuring it resonated with its target clientele and adhered to industry standards.
Digital Marketing Setup
– Set up a structured social media presence tailored to reach and engage their specific audience effectively.
– Launched a blog to provide valuable content and establish thought leadership in the financial sector.
– Implemented an email marketing campaign to nurture leads and maintain ongoing client engagement.
Unified Brand identity
– Successfully merged diverse partner visions into a cohesive brand identity, which was well-received internally and externally, enhancing overall company cohesion and market presentation.
Enhanced Digital Presence
– The new website, coupled with active social media engagement and regular blog updates, significantly increased online visibility and client engagement.
Streamlined Communication and Feedback
– The established communication protocols and feedback mechanisms ensured smooth project progress and partner satisfaction throughout the process.
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