The it Crowd Marketing

What is The Heart Behind it?

“I was an entrepreneur before I even knew how to pronounce the word.” 

Lindsey Harrison, Founder & CEO of The it Crowd Marketing 

The Heart Behind it


If you’re familiar with the history of The it Crowd, then you know that a passion for building businesses and empowering leaders is at the foundation of who we are. We genuinely care about the success of your business as if it were our own!


As we prepared for the second half of 2021, I sat down with my leadership team for dinner to reflect on what we had done and where we are headed. After the past year we’ve all had, we stepped away from stressing over ROI, social traction, keyword rankings, etc. and evaluated our impact on our community, our audience, and our clients. Throughout this conversation, it became clear that there was a massive opportunity knocking. The year 2020 was dark for some, but The it Crowd is here to be the light!


We didn’t have a plan, a name, or even a budget, but we had a vision: we want to give 90 days of our very best to someone who needs it, with no cost. 90 days of resources, expertise, and creativity, and the bill is on us. 

Dedicated for Change

Over the past couple of months we’ve poured our hearts, energy and time into launching this campaign. The purpose of The Heart Behind it campaign is to set one company up for success with 90 days of marketing service at no cost. From September 10th to the 30th we will be accepting applications from businesses looking to start, recenter, or pivot their marketing. If you or someone you know has faced hardship, is low on resources, or could just use some help, we encourage you to apply for The Heart Behind it!

Throughout the month of September we will be evaluating applications, but our mission won’t stop after these 21 days.


To be the change we want to see, and to align our actions with our mission, we will continue to empower business owners, entrepreneurs and the like by educating you as we launch our newest client from The Heart Behind it campaign. As we take this new client through the end of 2021 to launch in 2022, we want you to know what we’re doing, why we’re doing it, and how you, as a leader, can implement these practices in your passions. 

Marketing is the Vehicle for Our Mission

Do good things, make great people, pursue opportunities to love and serve others–it’s who we are. Every decision and action made by The it Crowd is filtered through our mission, because actions speak louder than words. We believe that every company has an impact, and we’ve chosen that ours will be one of empowerment! 


We hope The Heart Behind it will empower other leaders to evaluate their mission and examine their actions, do they line up? What impact are you making? Why do you do what you do? Where is there a need that you could fill? 

Ready to Start?

We couldn’t be more excited to launch this campaign and return to the passion that sparked it all. If you’re starting a new business, want to rebrand, looking to take your business digital, or just need some help, we’re here. If you’re looking for a sign to start, this is it! 

Take the leap! Apply for The Heart Behind it today at: https://itcrowdmarketing.com/theheartbehindit.


While you’re at it, be sure to follow us on social media and subscribe to our newsletter to stay in the know throughout the campaign! 

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