Is Influencer Marketing Still Relevant?
We’ve all seen influencers posing for the camera with their favorite products or Youtube creators reviewing makeup products, power tools, kitchen appliances, and yes, even cars! This type of marketing has technically been around since 2006 when bloggers would get paid by companies to write blog posts on their product/service. There was some criticism, in […]
The Importance Of Content In Social Media Marketing
When it comes to social media marketing, content is king! Good quality content has the power to give your brand authority and put your products and services in front of the eyes of potential customers. Content like blog posts, podcasts, videos, photos, and quizzes are the bedrock of any successful social media campaign. Once created, […]
Top 10 Marketing Mistakes You’re Making
Use your time and marketing resources to take your business to the next level by avoiding these marketing mistakes! 1. YOU DON’T KNOW YOUR AUDIENCE. This may sound harsh, but “everyone” does not care about what you have to offer. Out of all the marketing mistakes, this one is the easiest to fall into. When […]
Navigating Retail Marketing During a Pandemic
You don’t have to have a marketing degree to know that the world of retail looked a little different last year. Companies scrambled to make changes to their businesses in order to stay afloat. Navigating retail marketing during a pandemic isn’t easy for everyone. Most cross over into territories they never planned for as part […]
