Is Influencer Marketing Still Relevant?

We’ve all seen influencers posing for the camera with their favorite products or Youtube creators reviewing makeup products, power tools, kitchen appliances, and yes, even cars! 

This type of marketing has technically been around since 2006 when bloggers would get paid by companies to write blog posts on their product/service. There was some criticism, in the beginning, doubting if this would work. Well, it turns out it did and it has grown into one of the most popular forms of online marketing to date. 

Influencer marketing really took off with the boom of the social media influencer in 2014/2015. This is when people with social media accounts started to get paid to advertise their favorite products to their audience.

In 2022, around 79% of marketers consider Instagram to be an integral part of their marketing campaigns, and 93% of marketers say they have used influencer marketing before. 

If you haven’t already, now is the perfect time to partner with a social media account that resonates with the goals of your brand.

Here are 3 reasons why you should give influencer marketing a go:

  1. It establishes a high level of trust with your brand
    Everyone admires celebrities, but celebrities are not divulging the details of their private lives to their fans. Social media influencers are some of the most authentic spokespeople you will find for your brand because of the meaningful connection they have with their followers. When a social media influencer tells their audience they like a product, their followers take it seriously (especially if it’s advertised authentically). This trust between an influencer and their audience is almost priceless and is something you will want to leverage once you find it!
  2. You can really niche down your audience
    The great thing about working with an influencer is that their audience is specifically interested in THEM. With influencer marketing, you have the opportunity to choose a specific group of people to market your product to and if you work with an agency who knows how to pick the right influencers for your brand, you will definitely reap the rewards.

  3. It freshens up your content strategy
    By working with an influencer, you are gaining a new perspective on your brand from the account’s specific aesthetic and style of content. This can be a really great way to add variety to your usual social media posts you on your own brand’s account. You will have the opportunity to repost or mention the content made by the influencer you’re working with, and your followers will get to see your product in a whole new light.
  4. You will reach more people
    The great thing about influencer marketing is that its reach is exponential. An influencer might create a post showing off your product which is then re-posted by one of their followers. Which is shared by one of their followers, and so on and so forth. Influencer marketing gives brands the unique opportunity of throwing a wide net. We are constantly surprised at how far it reaches!

As you can see, the use of influencers is still a popular form of marketing. With new social media platforms being released every year, it looks like there will always be plenty of audiences to choose from. The Agency at It Crowd Marketing specializes in influencer marketing, brand management and press outreach. Get your brand seen with our influencer marketing strategies!