What is My Marketing Team Actually Doing?

Problem:

“We have marketing staff, but I’m unsure what they do.”

You’re investing in a marketing team, but somehow, you’re still left asking: What are they working on? Are we seeing results? Is any of this actually moving the needle?

It’s a common issue—and it’s not always about lack of effort. Sometimes, internal teams are busy, but their efforts aren’t clearly aligned with business goals. Or worse, they’re working in silos without a clear strategy, direction, or way to measure success.

You Have a Marketing Team… But What Are They Actually Doing?

1. NoClear MarketingPlan:

Agencies often recycle strategies that worked before instead of exploring new ideas

2. Lackof Communication:

You’re not seeing regular updates, metrics, or context around the work being done.

3. Disconnected from Results:

The team is busy creating, but there’s little connection to actual business outcomes like leads, trafﬁc, or sales.

Solution:

Direction, Structure, and Visibility

At The It Crowd, we don’t replace your internal team—we help guide, organize, and amplify them. Whether you have one marketing coordinator or a full department, we provide the structure and leadership they need to be effective and aligned.

1. Marketing Leadership, Without Hiring a CMO

We act as the marketing partner who connects the dots between your goals, your internal team, and actual execution.

Here’s How We Help:

Align your team’s tasks with high-level business goals.
Provide clear marketing direction, so everyone knows what success looks like.
Identify gaps, bottlenecks, or distractions that may be slowing progress.

You don’t need another layer of management—you need a team that keeps everyone focused and moving forward.

2. Our Planning Framework Becomes Your Team’s Blueprint

We plug your team into our proven planning rhythm. This gives your staff a clear playbook to follow, without guesswork or confusion.

What This Looks Like:

Weekly: Monday Morning Emails with priorities and progress.
Monthly: State of the Union meetings to check in, course correct, and keep everyone accountable.
Quarterly & Yearly: Big-picture strategy sessions where we set clear marketing priorities.

Everyone knows what they’re doing, why it matters, and how it connects to the bigger picture.

3. Transparent Task Management and Accountability

We don’t work behind the scenes—we work out in the open. Every meeting invite has a shared agenda. Every task has an owner. And everything we plan is trackable.

Our Approach Includes: