wilsonbauhaus emerged from the merger of two separate companies, each recently sold and merged into a single entity. They required comprehensive branding and structural alignment to unify the new organization. The challenges included establishing a cohesive brand identity, aligning the new leadership and management teams, and implementing systems for sustainable business growth.
1. Discovery and Analysis
– Conducted comprehensive assessments of the existing brands and organizational structures of the two companies. This involved reviewing their market positions, client bases, and internal processes.
2. Strategy & Development
– Developed a strategy to integrate the two companies under a unified brand while establishing clear organizational structures and processes.
– Combined branding, leadership training, and process documentation with new digital marketing initiatives to create a holistic growth plan.
– Achieved a unified brand identity that resonated with clients and employees.
– Improved leadership alignment and decision-making processes, leading to an increase in operational efficiency.
– Increase in new business leads through targeted email campaigns and digital marketing efforts.
Client Name: wilsonbauhaus
Industry: Design and Architecture
Client Since: February 2022
Services Provided: Branding, Leadership Training, Strategic Planning, Business Process Documentation, Website Development, Social Media, Email Campaigns, Lead Generation, Event Management
Objective 1. Develop a unified brand identity, including name, logo, colors, fonts, and taglines.
Objective 2. Establish a solid leadership and management framework to ensure consistent business operations & growth.
Objective 3. Implement effective communication channels and lead generation strategies to drive business development.
Branding
Developed the new name, logo, colors, fonts, and taglines for Wilsonbauhaus. Ensured the brand reflected the combined strengths and values of the merged entities.
Leadership Training
Organized weekly 90-minute leadership meetings, quarterly all-day sessions, and annual two-day strategic planning meetings. Focused on defining the mission, vision, and values, and setting 1-year, 3-year, and 5-year targets.
Strategic Business Processes
Developed a Measurables Dashboard to monitor business performance, implemented structured meetings, quarterly employee check-ins, and a clear organizational chart. Documented all organizational processes.
Website and Digital Marketing
Launched a new website and developed comprehensive social media and email campaign strategies. Created lead generation efforts to attract new business.
Event Management
Managed a “Get to Know Each Other” event at our office to foster team cohesion and introduce the new brand.
Client Name: wilsonbauhaus
Industry: Design and Architecture
Client Since: February 2022
Services Provided: Branding, Leadership Training, Strategic Planning, Business Process Documentation, Website Development, Social Media, Email Campaigns, Lead Generation, Event Management
wilsonbauhaus emerged from the merger of two separate companies, each recently sold and merged into a single entity. They required comprehensive branding and structural alignment to unify the new organization. The challenges included establishing a cohesive brand identity, aligning the new leadership and management teams, and implementing systems for sustainable business growth.
Objective 1. Develop a unified brand identity, including name, logo, colors, fonts, and taglines.
Objective 2. Establish a solid leadership and management framework to ensure consistent business operations & growth.
Objective 3. Implement effective communication channels and lead generation strategies to drive business development.
1. Discovery and Analysis
– Conducted comprehensive assessments of the existing brands and organizational structures of the two companies. This involved reviewing their market positions, client bases, and internal processes.
2. Strategy & Development
– Developed a strategy to integrate the two companies under a unified brand while establishing clear organizational structures and processes.
– Combined branding, leadership training, and process documentation with new digital marketing initiatives to create a holistic growth plan.
Branding
Developed the new name, logo, colors, fonts, and taglines for Wilsonbauhaus. Ensured the brand reflected the combined strengths and values of the merged entities.
Leadership Training
Organized weekly 90-minute leadership meetings, quarterly all-day sessions, and annual two-day strategic planning meetings. Focused on defining the mission, vision, and values, and setting 1-year, 3-year, and 5-year targets.
Strategic Business Processes
Developed a Measurables Dashboard to monitor business performance, implemented structured meetings, quarterly employee check-ins, and a clear organizational chart. Documented all organizational processes.
Website and Digital Marketing
Launched a new website and developed comprehensive social media and email campaign strategies. Created lead generation efforts to attract new business.
Event Management
Managed a “Get to Know Each Other” event at our office to foster team cohesion and introduce the new brand.
– Achieved a unified brand identity that resonated with clients and employees.
– Improved leadership alignment and decision-making processes, leading to an increase in operational efficiency.
– Increase in new business leads through targeted email campaigns and digital marketing efforts.
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