The Queen’s Tea Box, founded by the award-winning jelly maker behind Jelly Queens, needed to launch a new venture that would honor old-world tradition while creating a modern, welcoming brand. The business wasn’t just about jellies—it was about building a lifestyle brand centered around hospitality, heritage, and heartfelt gatherings.
But here’s the challenge: How do you take something steeped in quiet elegance and make it stand out in the noisy digital space—especially with no prior digital footprint?
1. Discovery and Analysis
– We started by getting to know Donna—the founder—and her story, which is woven into every jar, teacup, and recipe.
– We evaluated the transition from Jelly Queens to The Queen’s Tea Box, identifying what needed to stay (award-winning flavor, authenticity) and what needed to grow (brand tone, design language, digital presence).
2. Strategy Development
– We leaned into themes of “graceful nostalgia” and “quiet joy” to frame the brand’s voice.
– Rather than going bold or trendy, we created a visual and messaging strategy built on calm, consistency, and elegance—with a touch of charm.
– Every element was treated as part of a unified experience, from business cards to web wireframes.
While still in pre-launch, The Queen’s Tea Box has:
1. Garnered pre-orders and interest from previous Jelly Queens customers
2. Created buzz through early collateral and one-day event invitations
3. Built strong foundations for long-term brand memory, with feedback like “It feels like home already” and “This is exactly what tea should feel like”
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Client Name: The Queen’s Tea Box
Industry: Specialty Food & Experiences (Tea Parties, Jellies, Baking Classes)
Project Duration: February 2025 – Present
Services Provided: Branding, Invitation Design, Web Design
Objective 1: Develop a warm, cohesive brand identity that reflects the charm and grace of the founder’s vision
Objective 2: Design branded materials to support soft-launch events and generate early interest
Objective 3: Begin building a website experience that feels like stepping into a tea party—refined, calming, and memorable
Branding
– Created a full brand identity rooted in vintage tea illustrations and soft color palettes—cream, blush, and muted sage.
– Developed tone of voice guidelines to balance formality and friendliness (“where every cup tells a story”).
– Designed business cards and digital collateral to support soft-launch announcements.
Invitation Design
– Produced printed and digital invitations for early events and gatherings—each tailored to feel like a hand-delivered welcome.
– Used pencil sketch elements, teacup imagery from Donna’s global collection, and thoughtful copy that aligned with the brand’s “gather and grace” philosophy.
Website Design
– Built a content-first structure based on the emotional journey of a visitor: from curiosity to connection to conversion.
– Drafted homepage, shop, events, and recipe content designed to feel like stepping into a slower, more intentional moment.
– The web copy balances commerce (selling tea packages, jellies) with connection (classes, recipes, monthly menus).
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Download the Full Case Study
Client Name: The Queen’s Tea Box
Industry: Specialty Food & Experiences (Tea Parties, Jellies, Baking Classes)
Project Duration: February 2025 – Present
Services Provided: Branding, Invitation Design, Web Design
The Queen’s Tea Box, founded by the award-winning jelly maker behind Jelly Queens, needed to launch a new venture that would honor old-world tradition while creating a modern, welcoming brand. The business wasn’t just about jellies—it was about building a lifestyle brand centered around hospitality, heritage, and heartfelt gatherings.
But here’s the challenge: How do you take something steeped in quiet elegance and make it stand out in the noisy digital space—especially with no prior digital footprint?
Objective 1: Develop a warm, cohesive brand identity that reflects the charm and grace of the founder’s vision
Objective 2: Design branded materials to support soft-launch events and generate early interest
Objective 3: Begin building a website experience that feels like stepping into a tea party—refined, calming, and memorable
1. Discovery and Analysis
– We started by getting to know Donna—the founder—and her story, which is woven into every jar, teacup, and recipe.
– We evaluated the transition from Jelly Queens to The Queen’s Tea Box, identifying what needed to stay (award-winning flavor, authenticity) and what needed to grow (brand tone, design language, digital presence).
2. Strategy Development
– We leaned into themes of “graceful nostalgia” and “quiet joy” to frame the brand’s voice.
– Rather than going bold or trendy, we created a visual and messaging strategy built on calm, consistency, and elegance—with a touch of charm.
– Every element was treated as part of a unified experience, from business cards to web wireframes.
Branding
– Created a full brand identity rooted in vintage tea illustrations and soft color palettes—cream, blush, and muted sage.
– Developed tone of voice guidelines to balance formality and friendliness (“where every cup tells a story”).
– Designed business cards and digital collateral to support soft-launch announcements.
Invitation Design
– Produced printed and digital invitations for early events and gatherings—each tailored to feel like a hand-delivered welcome.
– Used pencil sketch elements, teacup imagery from Donna’s global collection, and thoughtful copy that aligned with the brand’s “gather and grace” philosophy.
Website Design
– Built a content-first structure based on the emotional journey of a visitor: from curiosity to connection to conversion.
– Drafted homepage, shop, events, and recipe content designed to feel like stepping into a slower, more intentional moment.
– The web copy balances commerce (selling tea packages, jellies) with connection (classes, recipes, monthly menus).
While still in pre-launch, The Queen’s Tea Box has:
1. Garnered pre-orders and interest from previous Jelly Queens customers
2. Created buzz through early collateral and one-day event invitations
3. Built strong foundations for long-term brand memory, with feedback like “It feels like home already” and “This is exactly what tea should feel like”
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