Catapult faced challenges with inconsistent marketing processes, outdated collateral, insufficient lead generation efforts, website issues, and overall disorganization in managing internal marketing tasks.
1, Discovery and Analysis
– Conducted thorough evaluations of Catapult’s existing marketing materials, branding, website functionality, and internal processes.
– Identified areas needing immediate updates, gaps in workflow processes, and opportunities to improve lead generation and engagement.
2. Strategy Development
– Created structured workflows using ClickUp project management software to enhance team efficiency.
– Planned targeted lead-generation activities, including setting up and warming new email domains, implementing effective email engagement plugins, and integrating Apollo and Bullhorn for outreach.
– Updated existing branding materials and aligned marketing collateral for consistency across various channels.
– Improved lead engagement through targeted email campaigns and streamlined outreach processes.
– Enhanced internal efficiency and clarity through structured workflows and detailed process templates.
– Achieved consistent brand presentation across digital and print platforms with clearly updated marketing materials and collateral.
– Delivered and published consistent content (blogs, social media posts) effectively, improving website engagement and visibility.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Client Name: Catapult
Industry: Staffing & Recruitment
Project Duration: Client since Oct 2024
Services Provided: Project Management, Branding Revamp, Lead Generation, Website Optimization, Process & Workflow Development
Objective 1: Establish structured processes for efficient marketing operations.
Objective 2: Improve lead generation through targeted outreach strategies.
Objective 3: Update and align existing branding collateral across all platforms.
Project Management & Workflow Optimization
– Set up and customized ClickUp project management software, including the creation of process library templates for Catapult’s internal use.
– Developed a clear workflow for email outreach, content publishing, and general marketing tasks.
– Provided comprehensive training and continuous support to facilitate smooth software adoption.
Branding Updates & Collateral Alignment
– Updated existing branding guides and marketing collateral, ensuring consistent application across digital and physical platforms.
– Redesigned digital sales sheets, social media templates, banner designs, and trade show booth materials (tablecloth and stand-up banners).
– Created clear guidelines and training materials (including instructional videos) for Catapult’s team to independently manage brand elements such as gradients.
Lead Generation & Website Optimization
– Set up new domains, email addresses, and conducted email warming campaigns to enhance deliverability and engagement.
– Integrated essential plugins, cookie notifications, updated privacy policies, and ensured compliance with Google reCAPTCHA migrations.
– Removed redundant website pages, added new resources, optimized blog pages, and streamlined website navigation and user experience.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Client Name: Catapult
Industry: Staffing & Recruitment
Project Duration: Client since Oct 2024
Services Provided: Project Management, Branding Revamp, Lead Generation, Website Optimization, Process & Workflow Development
Catapult faced challenges with inconsistent marketing processes, outdated collateral, insufficient lead generation efforts, website issues, and overall disorganization in managing internal marketing tasks.
Objective 1: Establish structured processes for efficient marketing operations.
Objective 2: Improve lead generation through targeted outreach strategies.
Objective 3: Update and align existing branding collateral across all platforms.
1, Discovery and Analysis
– Conducted thorough evaluations of Catapult’s existing marketing materials, branding, website functionality, and internal processes.
– Identified areas needing immediate updates, gaps in workflow processes, and opportunities to improve lead generation and engagement.
2. Strategy Development
– Created structured workflows using ClickUp project management software to enhance team efficiency.
– Planned targeted lead-generation activities, including setting up and warming new email domains, implementing effective email engagement plugins, and integrating Apollo and Bullhorn for outreach.
– Updated existing branding materials and aligned marketing collateral for consistency across various channels.
Project Management & Workflow Optimization
– Set up and customized ClickUp project management software, including the creation of process library templates for Catapult’s internal use.
– Developed a clear workflow for email outreach, content publishing, and general marketing tasks.
– Provided comprehensive training and continuous support to facilitate smooth software adoption.
Branding Updates & Collateral Alignment
– Updated existing branding guides and marketing collateral, ensuring consistent application across digital and physical platforms.
– Redesigned digital sales sheets, social media templates, banner designs, and trade show booth materials (tablecloth and stand-up banners).
– Created clear guidelines and training materials (including instructional videos) for Catapult’s team to independently manage brand elements such as gradients.
Lead Generation & Website Optimization
– Set up new domains, email addresses, and conducted email warming campaigns to enhance deliverability and engagement.
– Integrated essential plugins, cookie notifications, updated privacy policies, and ensured compliance with Google reCAPTCHA migrations.
– Removed redundant website pages, added new resources, optimized blog pages, and streamlined website navigation and user experience.
– Improved lead engagement through targeted email campaigns and streamlined outreach processes.
– Enhanced internal efficiency and clarity through structured workflows and detailed process templates.
– Achieved consistent brand presentation across digital and print platforms with clearly updated marketing materials and collateral.
– Delivered and published consistent content (blogs, social media posts) effectively, improving website engagement and visibility.
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