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Digital Marketing Ideas

We’re Back with a 2020 Wrap-Up!

As promised, we are back with an end-of-the-year and into-the New Year email series for us all to learn from.  Before we get started – for the multiple entrepreneurs and C-level executives that are in my peer groups – thank you for all that you have taught me thus far.  Without these people, these email series would not be possible.  If you are interested in a peer group, let me know and I can try and point you in the right direction.

So here we are, end of 2020 – going into 2021 and COVID is still alive and kickin’. No new news here – but goodness, I don’t know about you…but I am over it.  Between wondering each week when it is going to get better, chatting with my team about who is getting tested this week, and why I still cannot figure out our Zoom settings is beyond exhausting! But, while all of this is exhausting, I am happy to report that The it Crowd is stronger than it has ever been!

In this short weekly email series, we are going to chat about:

  • This year is not over – tips for wrapping it up strong!
  • Looking ahead in 2021 – continue WFH? What does growth look like? Do you have a 2021 budget and plan? Let’s get that going ASAP.
  • 2020 in review – what we have learned…what we have implemented and changed? And what we are grateful for as a company!

Until next week – check out some of the things The It Crowd has been up to since the last time we chatted….

Did you know that nearly 44% of people said they watch less live TV as a result of live streaming? Video streaming is quickly becoming a must for brands, and our clients have been so excited to try it out! As you can see, we’re having a lot of fun in the process. Want to see how The It Crowd has been keeping up? Click below to watch one of our latest Live Streams with our client, Dr. Bharat Sangani.

As a team, we’ve participated in multiple virtual walks/runs recently in support of our clients and non-profits by walking the Trinity Strand Trail in Dallas. We’ve been a part of the promotion behind Knob and Key Realty and The Katy Trail’s Virtual 5k, collectively raised over $1,000 to provide to St. Jude Cancer Research by virtually walking/running, and are SUPER excited to be a part of and announce that Jingle Bell Run is going virtual this year!

COVID season has pushed the limits, but we pushed back harder. We are super excited to share with everyone some of our new clients! From life coaches to pet resorts, we love bringing on and learning about different businesses all unique from each other. Want to start making some moves? Let’s get started.

Doing good makes great people. The It Crowd as a team has been giving back to our community by volunteering at the “I Have A Dream” Foundation in Dallas twice a week to help make bagged lunches and snacks for the neighborhood kids. Our purpose and mission as a company is to leave people and businesses better than they were, and if we’re not giving, then we’re not growing. Enjoy some photos of our team volunteering below!

Frequently Asked Questions

What is this end-of-year email series about?
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It’s The it Crowd’s way of sharing lessons, updates, and encouragement as one year closes and another begins. The series covers practical topics like finishing the year strong, planning for growth, budgeting for 2021, and reflecting on what’s changed. It’s also about showing how The it Crowd in Dallas keeps its brand voice authentic while supporting clients and the local community.

Why are community efforts and volunteering important for Dallas businesses?
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Community involvement connects businesses with their neighbors in a meaningful way. For us, volunteering at the “I Have a Dream” Foundation in Dallas not only supports local kids but reinforces our mission to leave people and businesses better than we found them. For any business, giving back strengthens relationships, builds trust, and adds a human touch to your brand.

How does live streaming fit into digital marketing today?
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Live streaming has quickly become a must-try tool for brands. With nearly half of audiences watching less live TV because of online video, streaming allows businesses to reach people in real time, build engagement, and tell authentic stories. At The it Crowd, we’ve used live streaming to showcase client stories, highlight events, and create content that feels immediate and approachable.

What are the benefits of reflecting on a past year before planning ahead?
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Taking time to look back helps you see what worked, what didn’t, and where you’ve grown. For businesses, it’s a chance to celebrate wins, fix gaps, and set clear goals for the new year. Our team believes this practice keeps both leaders and employees aligned so that growth plans are based on real experiences, not just guesswork.

How can The it Crowd support my business going into a new year?
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We help companies build stronger visibility, adapt to new marketing trends like live video, and keep communication consistent across digital channels. Beyond marketing services, we also believe in supporting causes and community projects that matter. If you’re looking for a Dallas team that understands both business growth and giving back, The it Crowd is ready to partner with you.