Why Brands Are Using Real People Instead of Actors in Ads (And Why It Works)
Advertising has changed. Not too long ago, brands relied on polished actors, staged sets, and scripted lines to sell their products. Everything was perfectly curated—from the way a burger was stacked to the spotless countertops in a detergent ad. But today? Consumers see right through it. They don’t want a flawless sales pitch—they want realness. […]
