fbpx

SOP 137:
Create a Design Brief for Display Ads

Last Updated/Reviewed: 03/28/2024

Estimation Time: 30mins -1 hour

Goal: To create a document with crystal-clear directions that any designer can understand.

Ideal Outcome: The designer will be able to produce killer ads on the first go.

Prerequisites or requirements:

You should’ve had a strategy call with the client and completed the ad campaign brief.

Why this is important: By having a clear understanding of the business requirements and objectives, your designers will be able to deliver high-quality, relevant creatives for the ad campaigns.

Where this is done: Email, Google Docs.

When this is done: Every time you are promoting a new offer, or need to refresh your creatives.

Who does this: The account or project manager.

Environment Setup

Make a copy of the Creative Ads Brief Template before you start.

How to fill in the Creative Ads Brief Template

Once you’ve filled in the brief, send it over to your designer via email or project management tool of your choice and include a deadline for delivery.

Scroll down below to view a sample creative brief for designers.

Sample Creative Brief

Note: This is a fictional creative brief for running responsive display ads on Google.

PROJECT DESCRIPTION

We’re publishing a new ebook on beginner’s guide to meditation. Once the ebook is alive, we will be running Google Ads campaigns to promote it.

OBJECTIVE

Drive 1000 first chapter download for the ebook.

CUSTOMER AUDIENCE

Entrepreneurs, 20-55, based in Canada. Interested in personal growth, health and wellness, and mindfulness.

CURRENT ASSETS

REFERENCES

ADS NEEDED

AD #1

Main offer/key messaging/headline: How to Meditate for Beginners

CTA: Learn More

Reference/Mock: Sample

Notes: Make sure background colour follows the design guideline mentioned in current assets.

Dimension:

AD #2

Main offer/key messaging/headline: Mindfulness Meditation for Beginners

CTA: Learn More

Reference/Mock: Sample

Notes: Highlight ebook in multiple formats, i.e front cover, in browser, and on an ipad.

Dimension:

AD #3

Main offer/key messaging/headline: A 30 Day Step-byStep Meditation eBook

CTA: Learn More

Reference/Mock: Sample

Notes: Illustrate before vs after effect after reading the meditation ebook.

Dimension:

Download
THE FULL SOP!

Access step-by-step guidelines designed to streamline your processes and improve efficiency. Stay organized and ensure consistency with our comprehensive, easy-to-follow procedures.