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GIVING BACK TO THE COMMUNITY

Community Impact: Knob & Key Collaborates with Venture for Positive Change

At The It Crowd, we’re passionate about giving back to the community and doing the right thing by being intentional with how we use our resources. That’s why we launched our “Doing Good” initiative. As a part of the initiative, our team chooses a new non-profit or volunteer opportunity to support each month. In February, we stood strong behind our loyal client, Knob & Key, and their partnership with Venture.

Venture works to end injustices in marginalized communities, such as dealing with issues like human trafficking. Knob & Key has been closely supporting this mission for more than 10 years. In February, our entire team at The it Crowd individually joined Knob & Key’s “Venture Miles” team to help raise money and awareness for poor and oppressed communities. By logging miles through biking, walking, tennis, and other fitness activities, and actively sharing our experiences with the campaign through social media, our team was able to contribute towards Knob & Key’s $8,000 goal.

The Crowd’s Senior Account Manager, Micah Lynch, reflects on her experience as one that gave her a new perspective on her effect on the world. “I gained a better understanding that I can make a difference in the change I want to see. It doesn’t take money to be the difference – it takes action. I also gained some insights on myself and how to keep running for change,” says Micah.

Account Manager, Kelsee McGee agrees that taking action was something she loved most about taking part in the Venture Miles campaign. “I enjoyed being able to actively do something rather than just post about it and ask for donations. This was a great incentive to stay active during the snowstorm, as well as the weeks following and prior,” she recalls. “I love that Knob & Key isn’t just asking people to donate, but they are also donating per transaction that they complete.”

It’s safe to say that The It Crowd’s “Doing Good” February initiative was a great success! We’re proud to have supported and brought awareness to the issues that Venture fights against on a daily basis. The good news? Knob & Key welcomes the entire Dallas community to join their Venture Miles team as well!

As a way to help raise awareness and encourage the general community to get involved in the  Venture Miles campaign, Knob & Key has also launched a meet-ups program. The first event kicked off with a group hiking excursion at Cedar Ridge Preserve in Cedar Hill, TX. Knob & Key’s next meet-up for Venture Miles is called “Climb for Change.” This will be a fun-filled and inspiring rock climbing event at Oso Climbing Gym on March 27th. These meet-ups are the perfect way to make a difference, stay active, and connect with your local community. So don’t miss out on this wonderful opportunity!

To learn more about Knob & Key’s partnership with Venture, go to knobandkeyrealty.com. To discover more about how we’re giving back to the community at The It Crowd, click HERE.

Frequently Asked Questions

What is The it Crowd’s “Doing Good” initiative?
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The “Doing Good” initiative is The it Crowd’s way of giving back. Each month, our Dallas team supports a nonprofit or volunteer project through time, awareness, or fundraising. In February, we joined Knob & Key’s Venture Miles campaign to raise money for communities facing injustice. It’s our commitment to use our energy and resources intentionally to make a positive impact.

Why is the Venture Miles campaign important for Dallas businesses and the community?
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Venture Miles brings awareness and funding to causes like human trafficking prevention and support for marginalized communities. For Dallas businesses, joining efforts like this shows a genuine commitment to social responsibility. It’s not just about marketing—it’s about contributing to meaningful change locally and globally while building stronger community connections.

How does the Venture Miles campaign work?
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The idea is simple: participants log miles through biking, walking, running, tennis, or other activities. Each mile raises awareness, encourages donations, and contributes to fundraising goals. Knob & Key has paired this with local meet-ups in Dallas—like hiking at Cedar Ridge Preserve and the “Climb for Change” rock climbing event—to make giving back an active, community-driven experience.

What are the benefits of supporting initiatives like this for small businesses?
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Getting involved in accessible campaigns like Venture Miles helps small businesses strengthen their brand voice around community impact. It encourages team bonding, boosts visibility in local networks, and shows customers that giving back is part of your values. It’s a low-barrier way for startups and growing companies to connect their people and platforms to something bigger than sales.

How can The it Crowd help businesses with community-driven campaigns?
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The it Crowd doesn’t just specialize in marketing—we also believe in amplifying good causes. We can support Dallas businesses by promoting campaigns through social media marketing, storytelling, and creative event promotion. Whether it’s raising awareness for nonprofits or aligning with social initiatives, we help brands share their impact in a way that feels authentic and consistent.