Elevate CFS needed a clear, polished way to communicate the strengths of cold-formed steel (CFS) and their turnkey engineering-to-construction service model. While the team excelled in the technical and structural aspects of CFS, they needed marketing materials that translated their expertise into simple, compelling, and visually digestible content.
Additionally, their website required updated messaging and structure to reflect their two-phase service delivery model and differentiate them from traditional general contractors and design-build firms.
1) Discovery & Alignment
We reviewed Elevate CFS’s existing deck, project summaries, and technical documentation. From there, we identified three core needs:
– A simplified way to explain the value of CFS vs. traditional construction materials
– A stronger brand narrative around engineering-first project delivery
– Consistent visuals for social media, presentations, and the website
We established a messaging hierarchy and determined the key pages and sections needed for their updated website content.
2) Strategy & Message Development
We built a messaging framework centered on:
– Clarity over complexity (removing technical jargon while preserving expertise)
– Sustainability, cost-efficiency, and speed—the core advantages of CFS
– Elevate’s two-phase process: Engineering first, then construction
– Proof-focused statements that highlight precision, performance, and coordination
This framework guided all creative and copy decisions across pub mats and web content.
Elevate CFS walked away with:
– A unified, polished brand story that clearly explains who they are and what they do
– A library of branded pub mats ready for presentations, pitches, and digital outreach
– Website copy that positions them as a credible, engineering-first construction partner
– A professional visual identity that reflects their precision and technical expertise
The new messaging and creative assets now give the Elevate team a consistent, credible foundation for sales conversations, investor pitches, and developer outreach.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Client Name: Elevate CFS
Industry: Engineering, Prefabrication, and Construction (Cold-Formed Steel Structures)
Project Scope: Branding support, marketing collateral, website copy, and web design
Services Provided: Pub mat design, marketing asset creation, copywriting, website content development, UI/UX layout support
Objective 1: Present Elevate CFS as a modern, engineering-driven leader in cold-formed steel building systems.
Objective 2: Create cohesive marketing materials that tell a consistent, elevated brand story.
Objective 3: Translate technical construction language into clear, credible, client-friendly web copy.
Objective 4: Strengthen the online presence with a clean, structured, and professional website layout.
Objective 5: Build a visual identity system that feels modern, minimal, and trustworthy for developers, GCs, architects, and owners.
Pub Mat & Creative Asset Development
We designed a cohesive set of visual materials that aligned with Elevate’s modern and structural aesthetic.
Deliverables included:
– Project explainer graphics
– Phase 1 / Phase 2 breakdown visuals
– Cold-formed steel educational pub mats
– Branded social media graphics and layout patterns
– Consistent typography, spacing, and visual style across all assets
Challenge: Communicating a technical construction process visually
Solution: We used clean iconography, modular layouts, and minimal copy to make concepts intuitive and easy to understand.
Website Copywriting & Web Design Support
We rewrote the full site copy with emphasis on:
– What CFS is and why it matters
– Elevate’s engineering-driven process
– The benefits of early engagement in Phase 1
– A clear, professional tone that speaks to architects, developers, and contractors
We also organized content into a more navigable structure:
– Hero value proposition
– Why CFS
– Why Elevate CFS
– Services breakdown
– Two-phase project model
– Clean footer, CTAs, and contact flow
Challenge: Balancing technical detail with marketing clarity
Solution: We preserved key engineering information while making it simple enough for non-technical decision-makers to understand.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Download the Full Case Study
Client Name: Elevate CFS
Industry: Engineering, Prefabrication, and Construction (Cold-Formed Steel Structures)
Project Scope: Branding support, marketing collateral, website copy, and web design
Services Provided: Pub mat design, marketing asset creation, copywriting, website content development, UI/UX layout support
Elevate CFS needed a clear, polished way to communicate the strengths of cold-formed steel (CFS) and their turnkey engineering-to-construction service model. While the team excelled in the technical and structural aspects of CFS, they needed marketing materials that translated their expertise into simple, compelling, and visually digestible content.
Additionally, their website required updated messaging and structure to reflect their two-phase service delivery model and differentiate them from traditional general contractors and design-build firms.
Objective 1: Present Elevate CFS as a modern, engineering-driven leader in cold-formed steel building systems.
Objective 2: Create cohesive marketing materials that tell a consistent, elevated brand story.
Objective 3: Translate technical construction language into clear, credible, client-friendly web copy.
Objective 4: Strengthen the online presence with a clean, structured, and professional website layout.
Objective 5: Build a visual identity system that feels modern, minimal, and trustworthy for developers, GCs, architects, and owners.
1) Discovery & Alignment
We reviewed Elevate CFS’s existing deck, project summaries, and technical documentation. From there, we identified three core needs:
– A simplified way to explain the value of CFS vs. traditional construction materials
– A stronger brand narrative around engineering-first project delivery
– Consistent visuals for social media, presentations, and the website
We established a messaging hierarchy and determined the key pages and sections needed for their updated website content.
2) Strategy & Message Development
We built a messaging framework centered on:
– Clarity over complexity (removing technical jargon while preserving expertise)
– Sustainability, cost-efficiency, and speed—the core advantages of CFS
– Elevate’s two-phase process: Engineering first, then construction
– Proof-focused statements that highlight precision, performance, and coordination
This framework guided all creative and copy decisions across pub mats and web content.
Pub Mat & Creative Asset Development
We designed a cohesive set of visual materials that aligned with Elevate’s modern and structural aesthetic.
Deliverables included:
– Project explainer graphics
– Phase 1 / Phase 2 breakdown visuals
– Cold-formed steel educational pub mats
– Branded social media graphics and layout patterns
– Consistent typography, spacing, and visual style across all assets
Challenge: Communicating a technical construction process visually
Solution: We used clean iconography, modular layouts, and minimal copy to make concepts intuitive and easy to understand.
Website Copywriting & Web Design Support
We rewrote the full site copy with emphasis on:
– What CFS is and why it matters
– Elevate’s engineering-driven process
– The benefits of early engagement in Phase 1
– A clear, professional tone that speaks to architects, developers, and contractors
We also organized content into a more navigable structure:
– Hero value proposition
– Why CFS
– Why Elevate CFS
– Services breakdown
– Two-phase project model
– Clean footer, CTAs, and contact flow
Challenge: Balancing technical detail with marketing clarity
Solution: We preserved key engineering information while making it simple enough for non-technical decision-makers to understand.
Elevate CFS walked away with:
– A unified, polished brand story that clearly explains who they are and what they do
– A library of branded pub mats ready for presentations, pitches, and digital outreach
– Website copy that positions them as a credible, engineering-first construction partner
– A professional visual identity that reflects their precision and technical expertise
The new messaging and creative assets now give the Elevate team a consistent, credible foundation for sales conversations, investor pitches, and developer outreach.
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