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THE HEART BEHIND IT

What is the Heart Behind it?

“I WAS AN ENTREPRENEUR BEFORE I EVEN KNEW HOW TO PRONOUNCE THE WORD.” 

LINDSEY HARRISON, FOUNDER & CEO OF THE IT CROWD MARKETING 

 

If you’re familiar with the history of The It Crowd, then you know that a passion for building businesses and empowering leaders is at the foundation of who we are. We genuinely care about the success of your business as if it were our own!

As we prepared for the second half of 2021, I sat down with my leadership team for dinner to reflect on what we had done and where we were headed. After the past year we’ve all had, we stepped away from stressing over ROI, social traction, keyword rankings, etc., and evaluated our impact on our community, our audience, and our clients. Throughout this conversation, it became clear that there was a massive opportunity knocking. The year 2020 was dark for some, but The It Crowd is here to be the light!

We didn’t have a plan, a name, or even a budget, but we had a vision: we want to give 90 days of our very best to someone who needs it, at no cost. 90 days of resources, expertise, and creativity, and the bill is on us.

DEDICATED FOR CHANGE

Over the past couple of months, we’ve poured our hearts, energy, and time into launching this campaign. The purpose of The Heart Behind It campaign is to set one company up for success with 90 days of marketing service at no cost. From September 10th to the 30th we will be accepting applications from businesses looking to start, recenter, or pivot their marketing. If you or someone you know has faced hardship, is low on resources, or could just use some help, we encourage you to apply for The Heart Behind It!

Throughout the month of September, we will be evaluating applications, but our mission won’t stop after these 21 days.

To be the change we want to see, and to align our actions with our mission, we will continue to empower business owners, entrepreneurs, and the like by educating you as we launch our newest client from The Heart Behind It campaign. As we take this new client through the end of 2021 to launch in 2022, we want you to know what we’re doing, why we’re doing it, and how you, as a leader, can implement these practices in your passions.

MARKETING IS THE VEHICLE FOR OUR MISSION

Do good things, make great people, pursue opportunities to love and serve others–it’s who we are. Every decision and action made by The It Crowd Marketing is filtered through our mission because actions speak louder than words. We believe that every company has an impact, and we’ve chosen that ours will be one of empowerment!

We hope The Heart Behind It will empower other leaders to evaluate their mission and examine their actions, do they line up? What impact are you making? Why do you do what you do? Where is there a need that you could fill?

READY TO START?

We couldn’t be more excited to launch this campaign and return to the passion that sparked it all. If you’re starting a new business, want to rebrand, looking to take your business digital, or just need some help, we’re here. If you’re looking for a sign to start, this is it!

Take the leap! Apply for The Heart Behind It today at: www.theitcrowd.com

While you’re at it, be sure to follow us on social media and subscribe to our newsletter to stay in the know throughout the campaign! 

Frequently Asked Questions

What is The Heart Behind It campaign?
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The Heart Behind It is a campaign from The it Crowd Marketing designed to support one business with 90 days of free marketing services. It’s our way of giving back—offering resources, creativity, and expertise to help a company start, pivot, or regain momentum without worrying about cost.

Why is The Heart Behind It important for Dallas businesses?
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Dallas is full of entrepreneurs and small businesses that fuel the local economy, but many face challenges with limited budgets and resources. The Heart Behind It gives one company a chance to focus on growth while receiving professional marketing support. It reflects our belief that accessible marketing can help businesses in Texas create lasting impact.

How does The Heart Behind It campaign work?
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Applications are open from September 10th to the 30th. During that time, businesses can share their story and explain how marketing support could help them. Once selected, the chosen company receives 90 days of dedicated services from The it Crowd, ranging from brand support to digital marketing—all designed to set them up for a strong launch in 2022.

What are the benefits of joining The Heart Behind It for small businesses or startups?
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The biggest benefit is receiving professional marketing services at no cost—something that can be game-changing for businesses with tight budgets. Beyond that, the campaign offers guidance, resources, and the opportunity to learn marketing practices that small businesses and startups can carry forward long after the 90 days are over.

How can The it Crowd help my business beyond this campaign?
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Whether or not you’re chosen for The Heart Behind It, The it Crowd supports businesses with branding, web design, social media, content, and full-service marketing. Our team works as an extension of yours, bringing creative ideas and execution to help your brand grow with consistency and confidence.