LIAB had strong founder credibility, Dr. Sangani is a cardiologist and entrepreneur (chairman of Encore Enterprises) but needed a clear growth engine. The brand required a cohesive funnel from awareness to application, a consistent content cadence, and a modern web experience. The team also needed repeatable outreach for partnerships and speaking while keeping support tickets down as interest scaled.
– Reviewed existing plans, budgets, and social performance (2020–2022), content calendars, and monthly reports.
– Mapped the full prospect journey: pre-qualification → application → enrollment → advisory.
– Audited audience data (gender/age/geography), media assets, and speaking/PR materials.
– Identified key issues: inconsistent follow-ups at critical stages, scattered content themes, and unclear site paths for mentorship details and support.
– Built a multi-pillar plan: a repeatable Connector system for outreach, a studio-ready Agency model for The Sangani Show, a Social content engine, a Coder track for site IA/FAQs, and General reporting.
– Integrated services so each channel pushes the next: show clips fuel social, social routes to pre-qual, templates recover incomplete steps, and reporting closes the loop.
Selected quantitative anchors and operational gains
1. Media capacity defined: up to 12 show episodes per quarter at a predictable studio cost (~$6,000 package), enabling reliable content velocity for social and email.
2. Audience clarity for targeting: 58% women / 42% men; 49% aged 25–34; top Texas metros validated for event and partnership outreach.
3. Authority proof in-market: Encore Enterprises track record ($2B+ in real-estate transactions) featured in media kit and speaking pitches to accelerate trust.
4. Funnel reliability: stage-specific templates recovered common drop-offs (non-completed and paid-but-incomplete applications) and helped the team meet a <24-hour response goal.
5. Support deflection: publish-ready FAQs reduced routine tickets (password resets, program basics), freeing time for higher-value conversations.
Note: Where CRM numbers are available, we recommend adding conversion deltas (pre-qual → paid app → start), reply rates to speaking pitches, and average time-to-publish for episodes to quantify lift against the 2020 baselines.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Client Name: Dr. Bharat Sangani — Life Is A Business (LIAB)
Industry: Mentorship, personal development, media (podcast/video)
Project Duration: Aug 2020 – Dec 2022 (multi-pillar retainer)
Services Provided: The Strategist, The Social, The Agency, The Connector, The Coder, The Good Looks, The General (reporting)
Objective 1: Build a single strategy that connects brand, content, outreach, and sales.
Objective 2: Increase qualified mentorship applications and reduce drop-offs.
Objective 3: Launch a media footprint (show/podcast) and repurpose it to fuel social growth.
Objective 4: Clarify site architecture and FAQs to cut support friction and speed conversion.
Objective 5: Instrument reporting so leadership can see results and decide faster.
– Documented the LIAB operating model across Health, Wealth, Wisdom programs.
– Clarified Wealth track terms (skills alignment, training/employment/entrepreneurship paths, and a 10% profit-share model after principal return, with a defined mentor share).
– Prepared budgets and decision tools for pricing/program planning.
– Outcome: shared clarity on offer, terms, and expectations—used across web, email, and sales calls.
– Deployed an end-to-end communications system: email/SMS/phone templates for non-completed pre-quals, completed pre-quals, paid-but-incomplete applications, completed applications, advisory invites, and program check-ins.
– Built a Speaker Pitch and Media Kit for event organizers; packaged proof points and topics for quick approvals.
– Used audience snapshots to focus outreach: 58% female / 42% male, 49% aged 25–34, with top metros in Dallas, Plano, Frisco, Richardson, and Houston.
– Outcome: faster responses (<24-hour target), fewer ad-hoc drafts, and greater continuity from first touch to enrollment.
– Planned and launched The Sangani Show (video first; repurposed to podcast and clips).
– Created a production model with studio partnership options: 15–20-minute episodes, 4 per month, with an estimated $2,000 per episode and a 3-month/12-episode package at $6,000; batch-recording 3–4 episodes/day to maintain cadence.
– Crowdsourced naming with the audience, revealed the brand via live Q&A, and stocked a topic bank and guest slate to sustain velocity.
– Outcome: a repeatable content engine that feeds social and email while deepening brand authority.
– Produced monthly content calendars, posts, and reports (2020–2022), balancing founder POV, program education, and show highlights.
– Introduced serial formats (Thought of the Week, clips, carousels) to stabilize engagement and make scheduling predictable.
– Outcome: consistent publishing and clearer “why follow” signals tied to Health/Wealth/Wisdom.
– Built sitemaps for the master site and the Mentorship microsite to simplify navigation and conversion.
– Wrote on-site FAQs that handle common blockers (password reset, timelines, contact, program definitions) and set a 24-hour reply commitment.
– Outcome: fewer routine questions, faster onboarding, and better page-to-application flow.
– Delivered a clean Media Kit, social templates, and supporting design for ads and speaking one-pagers.
– Outcome: organizers and partners had everything needed to say “yes” quickly.
– Centralized monthly performance tracking across content output, audience growth, and application funnel status.
– Outcome: leadership could read results at a glance and adjust spend, topics, or outreach within the cycle.
Our case studies showcase our commitment to understanding market dynamics, audience behavior, and business objectives, transforming challenges into opportunities. Find out more about our case studies to understand how we produce outcomes that accurately capture your brand’s potential.
Download the Full Case Study
Client Name: Dr. Bharat Sangani — Life Is A Business (LIAB)
Industry: Mentorship, personal development, media (podcast/video)
Project Duration: Aug 2020 – Dec 2022 (multi-pillar retainer)
Services Provided: The Strategist, The Social, The Agency, The Connector, The Coder, The Good Looks, The General (reporting)
LIAB had strong founder credibility, Dr. Sangani is a cardiologist and entrepreneur (chairman of Encore Enterprises) but needed a clear growth engine. The brand required a cohesive funnel from awareness to application, a consistent content cadence, and a modern web experience. The team also needed repeatable outreach for partnerships and speaking while keeping support tickets down as interest scaled.
Objective 1: Build a single strategy that connects brand, content, outreach, and sales.
Objective 2: Increase qualified mentorship applications and reduce drop-offs.
Objective 3: Launch a media footprint (show/podcast) and repurpose it to fuel social growth.
Objective 4: Clarify site architecture and FAQs to cut support friction and speed conversion.
Objective 5: Instrument reporting so leadership can see results and decide faster.
– Reviewed existing plans, budgets, and social performance (2020–2022), content calendars, and monthly reports.
– Mapped the full prospect journey: pre-qualification → application → enrollment → advisory.
– Audited audience data (gender/age/geography), media assets, and speaking/PR materials.
– Identified key issues: inconsistent follow-ups at critical stages, scattered content themes, and unclear site paths for mentorship details and support.
– Built a multi-pillar plan: a repeatable Connector system for outreach, a studio-ready Agency model for The Sangani Show, a Social content engine, a Coder track for site IA/FAQs, and General reporting.
– Integrated services so each channel pushes the next: show clips fuel social, social routes to pre-qual, templates recover incomplete steps, and reporting closes the loop.
– Documented the LIAB operating model across Health, Wealth, Wisdom programs.
– Clarified Wealth track terms (skills alignment, training/employment/entrepreneurship paths, and a 10% profit-share model after principal return, with a defined mentor share).
– Prepared budgets and decision tools for pricing/program planning.
– Outcome: shared clarity on offer, terms, and expectations—used across web, email, and sales calls.
– Deployed an end-to-end communications system: email/SMS/phone templates for non-completed pre-quals, completed pre-quals, paid-but-incomplete applications, completed applications, advisory invites, and program check-ins.
– Built a Speaker Pitch and Media Kit for event organizers; packaged proof points and topics for quick approvals.
– Used audience snapshots to focus outreach: 58% female / 42% male, 49% aged 25–34, with top metros in Dallas, Plano, Frisco, Richardson, and Houston.
– Outcome: faster responses (<24-hour target), fewer ad-hoc drafts, and greater continuity from first touch to enrollment.
– Planned and launched The Sangani Show (video first; repurposed to podcast and clips).
– Created a production model with studio partnership options: 15–20-minute episodes, 4 per month, with an estimated $2,000 per episode and a 3-month/12-episode package at $6,000; batch-recording 3–4 episodes/day to maintain cadence.
– Crowdsourced naming with the audience, revealed the brand via live Q&A, and stocked a topic bank and guest slate to sustain velocity.
– Outcome: a repeatable content engine that feeds social and email while deepening brand authority.
– Produced monthly content calendars, posts, and reports (2020–2022), balancing founder POV, program education, and show highlights.
– Introduced serial formats (Thought of the Week, clips, carousels) to stabilize engagement and make scheduling predictable.
– Outcome: consistent publishing and clearer “why follow” signals tied to Health/Wealth/Wisdom.
– Built sitemaps for the master site and the Mentorship microsite to simplify navigation and conversion.
– Wrote on-site FAQs that handle common blockers (password reset, timelines, contact, program definitions) and set a 24-hour reply commitment.
– Outcome: fewer routine questions, faster onboarding, and better page-to-application flow.
– Delivered a clean Media Kit, social templates, and supporting design for ads and speaking one-pagers.
– Outcome: organizers and partners had everything needed to say “yes” quickly.
– Centralized monthly performance tracking across content output, audience growth, and application funnel status.
– Outcome: leadership could read results at a glance and adjust spend, topics, or outreach within the cycle.
Selected quantitative anchors and operational gains
1. Media capacity defined: up to 12 show episodes per quarter at a predictable studio cost (~$6,000 package), enabling reliable content velocity for social and email.
2. Audience clarity for targeting: 58% women / 42% men; 49% aged 25–34; top Texas metros validated for event and partnership outreach.
3. Authority proof in-market: Encore Enterprises track record ($2B+ in real-estate transactions) featured in media kit and speaking pitches to accelerate trust.
4. Funnel reliability: stage-specific templates recovered common drop-offs (non-completed and paid-but-incomplete applications) and helped the team meet a <24-hour response goal.
5. Support deflection: publish-ready FAQs reduced routine tickets (password resets, program basics), freeing time for higher-value conversations.
Note: Where CRM numbers are available, we recommend adding conversion deltas (pre-qual → paid app → start), reply rates to speaking pitches, and average time-to-publish for episodes to quantify lift against the 2020 baselines.
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