How to Leverage Influencer Marketing for Your Brand

In today’s digitally-driven world, staying ahead of the marketing game requires adapting to the ever-evolving trends. One such trend that has gained tremendous momentum in recent years is influencer marketing. From social media sensations to niche bloggers, influencers have become the go-to source for product recommendations and brand advice. Has your company leveraged influencer marketing?   What is […]

Is Influencer Marketing Still Relevant?

We’ve all seen influencers posing for the camera with their favorite products or Youtube creators reviewing makeup products, power tools, kitchen appliances, and yes, even cars!  This type of marketing has technically been around since 2006 when bloggers would get paid by companies to write blog posts on their product/service. There was some criticism, in […]